Good Smile Company

Good Smile Company – Figure Artistry from Japan

Some manufacturer names function like a seal of quality within the anime community – Good Smile Company is right at the top of that list. Founded in 2001, the Japanese company has built a reputation with meticulously crafted character figures that reaches far beyond Japan. Its biggest coup came in 2006 with the Nendoroids: compact chibi-style figures whose faces, poses, and accessories can all be swapped out – turning a single figure into dozens of expressions of your favorite character. Good Smile Company also produces elaborate scale figures and, with Pop Up Parade, has established a line that makes getting into figure collecting easy. At Elbenwald you'll find a selection spanning the license worlds – from anime hits to virtual singer Hatsune Miku.

What makes Good Smile Company stand out?

The obsession with detail. Whether it's the drape of fabric, a strand of hair, or a facial expression: Good Smile figures are considered the benchmark for how faithfully drawn characters translate into three dimensions. The Nendoroids add a playful layer on top – interchangeable faces and accessories turn every figure into a small stage where you can recreate scenes from the source material. Pop Up Parade, in turn, proves that quality and accessibility aren't opposites: a lean concept, clean silhouettes, a fast path to the shelf. On top of that, the manufacturer works closely with partners like Max Factory and covers a license spectrum ranging from classics to the hit series of the current season. What a specific figure comes with is listed on its product page.

Frequently asked questions

What Good Smile Company products does Elbenwald offer?

Nendoroids, scale figures, and Pop Up Parade figures for numerous anime, game, and Vocaloid licenses. Use the filters to narrow the range down by series and product type.

What is a Nendoroid?

A compact chibi-style collectible figure from Good Smile Company – produced since 2006 with interchangeable faces, body parts, and accessories, so you can display different poses and moods of the character.

Are Good Smile Company figures officially licensed?

Yes. Good Smile Company manufactures as the official license partner of the respective brands; you'll find the notice on the packaging. Elbenwald carries exclusively officially licensed merchandise.

Range overview

The flagship line is the Nendoroids – the Nendoroid brand world gathers the chibi stars of every series in one place. Representative showpieces come from the scale figures, and the figures category offers the complete overview of every format. And if you're after the company's most famous ambassador: the virtual diva has her own stage with Hatsune Miku.

What else goes well with it?

Close partner Max Factory stands for figma action figures and more, while Kotobukiya and Banpresto show off the craft of other Japanese houses. For the full sweep of all the series worlds the figures come from, head to the Anime theme world – don't forget to save display-case space.